Branding for Design and Inclusion
Design for All for Design was a project in collaboration with several associations and funded by "Presidenza dei Ministri Dipartimento Pari opportunità" for promoting opportunity parity for people with disabilities. It consisted in a year of workshops about design and entrepreneurship dedicated to people with mild disabilities. The objective was to enhance their skills to become more independent on their jobs while also learning how to design and produce simple products to eventually create a startup on their own.
The project needed a strong identity that would communicate the values of good design and inclusion. The circle shape of the words "Design for" and the word "ALL" at the center as its nucleus communicates a big hug from a design project that welcomes everybody.